The end-to-end content production
tool for enterprises
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Streamlined Content Automation and SEO in 7 Steps
Norma simplifies and accelerates your content production pipeline without compromising precision.
Here’s how it works, step-by-step:
1. Create a new collection
Start by defining your content needs. Create a new collection based on your target keywords, topics, or structured data. Norma helps you organize and group content pieces for programmatic SEO deployment.
2. Upload your template
Upload your templates and variables, customized to fit your brand and SEO strategy. Norma allows for complete flexibility—whether you need templates for product pages, blog posts, or support articles, you can tailor the structure to fit your goals.
3. Populate your collection
Enrich your content collection by uploading or syncing structured data, such as product information, meta details, or keyword lists. Norma’s AI automatically populates each content piece based on your templates & sources, ensuring SEO optimization and consistency across every page.
4. Preview & QA
Conduct quality assurance checks to guarantee SEO elements, content flow, and formatting align with your expectations. Make any necessary adjustments directly within the platform, ensuring high editorial standards before publishing.
5. Connect your CMS
Seamlessly integrate Norma with your Webflow CMS instance. Norma connects directly, allowing for smooth content handoffs with no manual uploads or back-and-forths.
6. Schedule your content
Automate the publishing process by scheduling content releases across your site. Norma’s scheduler lets you plan campaigns, drip-feed posts, or launch site-wide content initiatives at optimal times for traffic and engagement.
7. Go live 🥂✨
Why Norma
Scale your content output without scaling your team. Norma’s automated content generation drastically reduces production time, enabling you to deploy thousands of SEO-optimized pages in days, not months. With content velocity at its core, Norma lets you stay ahead in competitive markets, rapidly filling keyword gaps and capitalizing on emerging trends.
Speed doesn’t mean sacrificing quality. Norma’s real-time preview ensures every piece of content meets your editorial standards before it goes live. Automate checks for SEO compliance, readability, keyword usage, and formatting to maintain consistency across large-scale campaigns.
More content means more opportunities for lead generation. With Norma, you can build targeted content funnels at scale, capturing search traffic across multiple touchpoints. By optimizing for long-tail keywords and niche queries, you’ll attract qualified leads who are ready to convert—driving both organic traffic and business growth.
Norma’s end-to-end automation doesn’t just help you scale content; it builds a foundation for sustainable long-term growth. With continuous publishing, SEO automation, and programmatic strategies, Norma empowers your site to climb search rankings and stay competitive. The result? A steady flow of organic traffic, improved domain authority, and scalable growth for your business.
Made for & by content marketers
“Norma is us scratching our own itch. We've been looking for a
QA-conscious programmatic SEO solution for so long, that one day we got tired and decided to create our own.
From our content team to yours.”
Postdigitalist
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